by: Thomas D. Mooney
Earlier this morning, I came across a fairly amusing article on Reddit (imagine that, something interesting on Reddit!) about the charge rates of your favorite musical acts. How much does it take to book your favorite band?
The Priceonomics article is really all thanks to the major booking agency Degy Entertainment–err, an anonymous source in Degy Entertainment who passed it along to the site. There’s obviously some questionable asking prices, but that’s why they’re a) called asking prices and b) they’re negotiable.
Looking through, I was quite surprised to see how expansive the list actually is. They obviously don’t have every single music act happening, but you’d be surprised. Priceonomics conveniently splits the list up into sub categories based on price range ($100,000+, $50,000-$100,000, $30,000-$50,000, $20,000-$30,000, $10,000-$20,000, and $1,000-$10,000).
And actually, my favorite part of the list is the use of the plus sign on nearly every artist. Example, 50 Cent’s going rate $250k-350k+. It’s like, “Well, we’ll go for $250,000 dollars but if you really want to pay us $500,000, we’re not going to say no.” Or they add the “+” for “Well if you’re wanting us to play in Somalia, that’s going to cost you more.” kind of deals. Those are additional unforeseen costs.
I’m not going to bore you with all things that Priceonomics already has pointed out (Like how there’s only eight acts who demand $1 million dollars with those being Taylor Swift, Madonna, Justin Timberlake, Justin Bieber, James Taylor, Dave Matthews, Bruce Springsteen, and Bon Jovi.)
Nor do I want to talk about the ethics of how this list was received or if ask these people if they’re accurate (No, I’m not asking Wheeler Brothers if they charge 5K and how much of that they get after the booking agency takes their share.)
Obviously, the logical reason is for seeing who can create the most awesome music festival for let’s say $1 million dollars. It like fantasy football for hypothetical music festival nerds like myself.
So it comes down to ultimately one fundamental question: Would you rather see one single million dollar artist or a bunch of various artists who are down in 10-20k range?
One Bruce Springsteen (1mil) show or 50 Drive-By Truckers (20k) shows?
One Kings of Leon (400k) show, one Kanye West (400k), one Phoenix (100k) show, and one Vampire Weekend (100k) show or one of each: Kid Rock (200k), Daughtry (200k), Creed (100k), Korn (85k), Panic! At The Disco (50k), Seether (75k), DJ Pauly D (40k), Dashboard Confessional (40k), Chevelle (40k), Switchfoot (30k), Smash Mouth (40k), Sum 41 (30k), Owl City (40k), and Plain White T’s (30k)?
I’ll be posting my New Slang Music Festival later once I’ve thoroughly overanalyzed the list to create the best possible festival for myself. I’ll be asking some musicians, writers, and friends to do the same as well. If you’d like to, you can comment your [Insert Your Name Here]Fest below.